DEVELOPMENT OF LOGISTICS AND TRAVEL MODE CHOICE MODEL FOR WORLD HERITAGE TOURISM ALONG LOWER NORTH OF THAILAND CONNECTIVITY LUANG PRABANG PROVINCE OF LAOS
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Abstract
This research study and analysis of tourism supply chains and infrastructure development linking tourism to World Heritage cities in the Lower North Cluster 1 in Thailand and Luang Prabang, Laos are the route that ready to develop both of infrastructure and attractions. This research is study and analyze supply chain tourism and related activities to analyze logistics tourism development then presented like policies to develop supply chain tourism on that route. In analysis process use the concept of supply chain assessment of Chopra in 6 sides: and synthesize with the development of a multimodal Logit Model with the utility function to develop the tourism supply chain and development approach to enhance tourism between world heritage cities in the future. Results of supply chain tourism found that the area is ready in infrastructure and tourism facilities to respond the needs of tourists as well, road transport network, regional and international airports but connection is not good enough. Tourism resources in area are religious and cultural tourist attraction mostly. Development guidelines should be prepare infrastructure to support the tourist volume that increasing. The provinces that will be the center such as Phitsanulok, Sukhothai, and Uttaradit should focus on infrastructure coverage to support traveling of tourists trends to leave from city to travel. Support the grouping for create tourism cluster that is consistent with the area potential and community context, increase interest and attract tourists to enter the area and modify transportation restrictions, develop public transportation system for support travel connection on that route.
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