The Development of 3D Graphics Media Using Augmented Reality Technology for Promoting Tourism in Ubon Ratchathani Province: A Case Study of Buddhist Tourism and Buddhist Places in Ubon Ratchathani Province
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Abstract
The research of the development of 3D graphics media using augmented reality technology for promoting tourism in ubon ratchathani province: a case study of buddhist tourism and buddhist places in ubon ratchathani province-aims: 1) to develop 3d graphics media using augmented reality technology for promoting tourism in ubon ratchathani province: a case study of buddhist tourism and buddhist places in ubon ratchathani province. 2) to evaluate ubon ratchathani’s tourist satisfaction towards the developed 3D graphics media and 3) to evaluate the efficiency of the context by experts regarding 3 aspects of evaluation including functionality, efficiency, and usability. the context efficiency of the developed 3D graphics media using augmented reality technology evaluated by experts revealed the overall average score at a high level for all aspects (= 4.38, S.D. = 0.78), and the tourist satisfaction evaluation for the sample group of 100 ubon ratchathani’s tourists showed an overall level of good satisfaction (
= 4.34, S.D. = 0.82) towards the usability of the developed 3D graphics media using augmented reality technology regarding the context of history, buddhist places, media clarity, and interpretation, respectively.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in Journal of Industrial Technology Ubon Ratchathani Rajabhat University both hard copy and electronically are belonged to the Journal.
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