ARTS AND CULTURE CREATIVE SPACE WITH PHITSANULOK COMMUNITY PARTICIPATION THROUGH CREATIVE DESIGN STRATEGY

Abstract

The purposes of this research were to examine community information and guidelines for the use of arts and culture to develop community areas, as well as to convey and stimulate ideas for creative arts activities, ideas, beauty, utility leading to community cultural products create a strategy that could drive communities to create models for creative activities in 4 communities; namely, Ratchapruek community, Wiset Chai Chan Community, Wisutkasat Community and Train Unity Community and create creative space for arts and culture to support  development of unique cultural attractions. The samples used in this research included 20 persons who were community representatives, government agency representative, private sector representative, local designer, creative activity specialist, and visitors. Data collection was conducted with interviewing using the snowball sampling technique, focus group, in-depth interview, and questionnaire. Qualitative analysis was carried out. The results showed that community neighborhoods had a mix of diverse cultures, religions, living, and lifestyles in use of the area. It consisted of Chinese community, Muslim community, and Christian Community. The researchers managed the activities by using creative design strategies to drive the areas. The strategies of design in the process of creativity and community led to driving the areas of activities designing images, making representational images for perception, designing community walking routes, and recording information which were condensed into 7 activities under the concept of ‘tagging along’ including Open Art of PHS, SALAM Art, IDENTITY of PHS, Art Workshop Even, PHS Photo Contest, VDO History and community tourism route. This resulted in the goal achievement to establish the areas for communities’ arts and culture as creative space through Phitsanulok community participation and creative design strategies.