การประยุกต์ใช้เทคนิควิศวกรรมคันเซสำหรับการออกแบบและพัฒนาผลิตภัณฑ์กระเป๋าสตางค์จากต้นคลุ้ม

Abstract

The objective of this research is to design and develop a wallet product from Donax canniformis basketry by applying Kansei engineering techniques. This research began with a survey and selection of words expressing feelings or Kansei of customers towards the product. Then, explore the emotions, feelings, and needs of customers in terms of feelings and product characteristics towards product representative images for use in product design. The questionnaire used in the data survey was a Likert type. The data used to create the third questionnaire, the main part include, the words section expressing the extent of feelings, the scope of product features, and product representative images. The data obtained from the survey was then analyzed using quantitative analysis. The results of the research found that the words expressing the feelings in designing a wallet product from Donax canniformis wicker were compact, outstanding, convenient to use, modern, and eye-catching. In addition, the requirements and features for designing a wallet from Donax canniformis include product size, texture, material for opening and closing the bag, product edge sewing material, and product shape. It is more consistent with the emotions, feelings, and needs of customers.