การศึกษาและพัฒนาระบบโลจิสติกส์และโซ่อุปทานการผลิตกาแฟ กรณีศึกษาไร่กาแฟจงซ่าง อำเภอนครไทย จังหวัดพิษณุโลก
Keywords:Coffee, Supply Chain, Value Steam Mapping
This research aimed to study supply chains and increase competitive advantage in coffee business through management and logistics strategies to suggest the development of supply chains in the production process. The study was conducted in the lower northern provincial cluster 1 consisting of Sukhothai, Uttaradit, Phitsanulok and Phetchabun at least one in each province. The results showed that coffee cultivation in each study area had potential and competitive advantages because of the low cost of cultivation and there are certain markets. Most farmers faced labor and funding difficulties in coffee production and processing. Therefore, the products are often sold as fresh bean with low price. Therefore, the government should promote the integration of farmers in each area to get enough workers and should support knowledge and funding in coffee production and processing to create added value and make income for them.
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