Development of Tourist Attraction Maps and Mobile Application for Public Relations Media of Lower North-Eastern Provincial Cluster Ubon Ratchathani, Yasothon, Sisaket and Amnat Charoen by using Augmented Reality Technology

Abstract

          The objectives of this study were: 1) to develop tourist attraction maps in lower north-eastern provincial cluster; Ubon Ratchathani, Yasothon, Sisaket and Amnat Charoen; 2) to develop mobile applications to present tourist attractions by using augmented reality technology; 3) to evaluate the satisfaction of using tourist attraction map and 4) to evaluate the satisfaction toward the application. There were 3 travel routes map, namely 1) Travel-Map: UBON-SISAKET, 2) Travel-Map: UBON-YASOTHON-AMNAT, and 3) Travel-Map: UBON-AMNAT. The application was available on Android and iOS operating systems. These research subjects were chosen by accidental sampling from 72 tourism on various tourist attractions. The result found that they were satisfied with the used tourist of attraction map at high level (  = 4.29) and the satisfaction toward the used of mobile application was at high level (  = 4.22).