แนวทางการดำเนินการกลุ่มร้านค้าสวัสดิการชุมชนที่มีประสิทธิภาพ กรณีศึกษากลุ่มสวัสดิการร้านค้าชุมชนบ้านทุ่งสีหลง ตำบลลำเหย อำเภอดอนตูม จังหวัดนครปฐม

Abstract

This research employs a mixed method research design in which the researcher combines a quantitative research method by distributing the questionnaires and a qualitative research method by focused - group interview and indepth – interview. This article will be presented only in the field of qualitative research. The objectives of this research were 1) to examine the community situations before and after operation of the community welfare retail shops, and 2) to investigate the guideline of operating the powerful community welfare retail shops.

The samples of this research include local leaders such as a subdistrict headman, a village headman, a mayor of subdistrict administration organization, municipality members, leader representatives and members of community welfare, philosophers, and subdistrict administrative organizations authorities. Samples in qualitative research were selected by using purposive sampling method, including 1) local leaders of Lam Hoei sub-district such as village headman, 2) five leaders of community welfare retail shops who used to be former administrative committee of community welfare retail shops, 3) five philosophers selected from seniors who expertise on the state of Thung Si Long, Lam Hoei sub-district. Reasons for being invited to participate in the research since all of participants are knowledgeable about community welfare shops of Ban Thung Si Long Moo 13, Lam Hoei sub-district.

The results revealed that Ban Thung Si Long Moo 13, Lam Hoei sub-district had a rural living conditions in the former time. The majority of villagers worked as agriculturalists and stayed far away from downtown. Transportation was not comfortable and shops were not enough. If villagers wanted to buy some goods, they had to travel into the city.  For those who sold goods in the community, the prices were more expensive than usual. Conversely, after the establishment of a community welfare shops, the villagers do not have to travel to buy goods from the downtown. The price is cheaper than the market. It also allows villagers to participate and manage of their own welfare shops. Moreover, it sells shares to the villagers and some profits from the selling will be distributed to all shareholders fairly. For those who are not the members of the stockholders, but they buys goods at a community welfare shops regularly. The community welfare will record the purchase and will return the profits to people who buy products. And they can share the income to support the other welfare which is greatly beneficial to the c0mmunity.