INTEGRATION OF INFORMATION IN THE ERP SYSTEM AFFECTING THE EFFICIENCY OF THE SUPPLY CHAIN PERFORMANCE OF THE FROZEN FOOD INDUSTRY IN THAILAND
Keywords:Enterprise Resource Planning, Information Integration, Supply Chain Performance
The purpose of this research was to examine the relationship of information integration in the enterprise resource planning system (ERP), an independent variable, which directly affects the efficiency of the supply chain performance (SCP), while the information integration is a mediator, which also has an indirect relationship with the efficiency of the supply chain performance. The data was analyzed, using the Structural Equation Model (SEM) for model testing and models editing by combining confirmation of suitability and presenting statistical significance as well as important meanings of theoretical models. The samples were taken from 234 small, medium, and large companies in the frozen food industry in Thailand. The results indicated that the organization should pay more attention to the integration of information contained in the enterprise resource planning system in order to enhance the efficiency of the supply chain by up to 24% in order to create competitiveness for the Thai frozen food industry. The findings supported the concepts proposed by a number of researchers that the integration of data from a process into the ERP system increases flexibility, improves processes, and promotes relationship among supply chains, resulting in organizational efficiency and competitive advantage.
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