THE KEY DEVELOPMENT TO ENHANCE INVENTORY MANAGEMENT FOR A NEW INSECT SNACK FOOD SME IN THAILAND

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Suphattra Sriyanalugsana
Kong Suwantararangsri

Abstract

The research aims to determine the importance of inventory management practices especially in regard to the sustainability of new SMEs, and to determine a general approach for SME inventory management that supports such sustainability. The research seeks to answer the research questions and to discuss the case study of a fresh start-up Thai SME to obtain inventory improvements which can benefit new businesses through enhanced inventory management. To find a balance between inventory performance and winning a market share requires a good strategy and an approach that applies the concept of agility with the flexibility to support the SME’s business growth and sustainability. However, judging which inventory management tools are appropriate for each case is problematic. Understanding and learning from previous experience may enable success in inventory management, and various types of basic operational experience can help them to achieve sustainable success.

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Section
บทความวิจัย (Research Article)