EVALUATION OF THE 2005 ECOTOURISM QUALITY STANDARD FORM OF TOURISM DEVELOPMENT BUREAU, DEPARTMENT OF TOURISM, MINISTRY OF TOURISM AND SPORTS

Abstract

This research is an assessment of the 2005 ecotourism quality standard evaluation form of Development of Tourism, Ministry of Tourism and Sports. It aims to assess the quality of ecotourism by means of verifying reliability and correlation leading to the confidence in the use of that evaluation form as a data collection tool in researches in the field of ecotourism. The objectives of the research are as follows: 1. to assess the ecotourism quality standard evaluation form by assessing the confidence level. 2. to verify the ecotourism quality standard evaluation form by assessing the correlations. 3. to provide a guideline on the use of ecotourism quality standard evaluation form as a research tool in ecotourism. Sample population consists of five groups, each group consists of 30 people. The tool for this study is the evaluation form of ecotourism quality standard of the year 2005 by Department of Tourism. The statistics used in the data analysis are descriptive statistics; mean, percentage, Cronbach's alpha coefficient and the Pearson Product Moment correlation. According to the result of evaluation of the form of ecotourism quality standard, reliability values of the overall of all five sample groups are at alpha-coefficient of .7380. In addition, the results of the data analysis to determine the correlation coefficient of the evaluation form were found that there are 91 pairs, the correlation coefficient at .01 level of 32 pairs and the significant pairs at .05 level of 8 pairs. The overall correlation coefficient of the data was statistically significant at .01 level at r = .693.