MODEL OF HUMAN RESOURCES MANAGEMENT IN FUTURE FOR SOCIAL ENTERPRISE IN THAI TRADITIONAL MEDICAL SERVICES SECTOR IN THAILAND

Abstract

The objectives of this research were to 1) examine the current conditions and gaps in human resource management (HRM), 2) develop the future scenarios of HRM, and 3) develop an appropriate future-oriented HRM model for social enterprises in the field of Thai traditional medicine services. The research employed a mixed-method futures research approach, integrating Ethnographic Delphi Futures Research with the Human Resource Management 10 Dimension Framework and the McKinsey 7S Framework. 17 Key informants were selected consisting of experts in Thai traditional medicine, executives of social enterprises, and specialists in human resource management. Data were analyzed using qualitative content analysis and future scenario construction. The findings revealed that the existing HRM systems demonstrated notable strengths in terms of social values, professional ethics, and employee commitment, which reflect the core identity of health-related social enterprises. However, significant systemic gaps remained, particularly, in strategic workforce planning, competency development, knowledge management, and workforce succession. The future scenario analysis revealed that the sustainability of HRM largely depended on the organization’s capacity to systematically integrate social values into its HR structures, strategies, and management processes. The developed future HRM model suggested that an effective approach should place social values at the core, while strategically and systematically integrating key HRM components to enhance organizational capability. This integrated model is expected to strengthen human resource management effectiveness and support the long-term sustainability of social enterprises providing Thai traditional medicine services in Thailand.