DEVELOPMENT OF LOCAL COSMETIC PRODUCTS FOR THE KO SICHANG COMMUNITY KOH SICHANG DISTRICT, CHONBURI PROVINCE

Abstract

The objectives of the study were to develop cosmetic products; namely, salt scrub, aloe vera gel and bar soap, design and create the packaging of all 3 types of products to match the integration of community identity, and evaluate and analyze the satisfaction of all 3 types of cosmetic products. The present study was conducted by developing product formulas, designing and developing packaging to represent the identity of the community, testing the stability and satisfaction of the products, including the satisfaction of the product packaging design in 120 volunteers, as the study population, on Koh Sichang using a questionnaire to collect general information and evaluate satisfaction, and analyzing the data with descriptive statistics. From the experimental results, the cosmetic products had physical properties that met the specified standards. 25 volunteers were satisfied with the products for over 95 percent for all 3 products. Overall, the design of the prototype packaging of all 3 product groups was able to attract the attention of the tourist group very well. The satisfaction assessment results from the 3 groups of government officials, Koh Sichang residents and tourists revealed that the average satisfaction was at a high level (not less than 4 points out of a full score of 5). Tourists felt interested and wanted to pick up, and most of the packaging could communicate the ingredients from Koh Sichang. This research was able to develop all 3 types of cosmetic products with quality and packaging that met market needs, increasing their attractiveness, appeal and purchase. It could also demonstrate the integration of community identity in Ko Sichang Subdistrict very well and convey products to the community for production, distribution, or further development in the future.