The Study Behavior of Consumers to Selection Print Media Service in Bang Khen, Bangkok.

Abstract

This research was aimed to (1) study the behavior of consumers who chose to use the media, and (2) to compare the media consumption habits of the population in Bang Khen. The instrument used in this study was a questionnaire. The researcher created the samples collected from the population in Bang Khen. A simple random sample of 50 people was executed.
The results of this research study found tha
1. In studying the behavior of consumers who chose to use the media in Bang Khen, Bangkok, there were four aspects to study including product, quality and price, service, and place. When considering the aspects above, product is the most influential in choosing the media service. Whereas quality and price had the least influence to the consumer behavior.
2. When compared media consumption behavior by sex, age and occupation, it was found that those were not significant in making any difference