The unique of Halal Brand identity

Abstract

The purpose of this article is to represents the ways of brand building with graphic design on packaging for Halal products, with the different character from the other products. The article was composed from 3 researches. The results as following;
1) The design should correspond with Qur’anic principles illustrating Arabian civilization. The design should correspond with Islamic art using geometric form and Arabesque elements. Use the identities of Islamic Architecture and Costume.
2) The visual communications which are suitable for Thai Halal print advertising media are; Present with the symbolize image. Present with the package and product image. Present with the product demonstration image. Present with the endorsement and testimonial message. Present with the problem solution. Present with the slice of life scenery. Present with the scientific and technical evidence. Present with the before and after scenery. Present with the comparison message. Present with the documentary evidence. Present with the straight sell and factual message.
3) The marketing strategies of Thai Halal brands as are: Benefit approach as the characteristics of the product with its benefit. This approach also in associated with the Attribute approach as the exterior images that attract to consumer such as; there is a standard proof mark, Halal products mark. The Value approach as the value of products that affect to consumer’s perception such as; it is healthy products. Accumulate quality of life. It is a product of expertise, manufacturing of research result. Personality approach as the reflection of consumers thought. The Personality feedback to them after they were consumes this product such as; they are health care persons and thoughtful person like a progressive thinking.