Electronic commerce – a mobile commerce concept for the development of small and medium enterprises


  • Hathairat Thiabsang


Small and Medium Sized Enterprises (SMEs), Electronic Commerce, Mobile Commerce, Information Technology Quality (QIT), Big Data Analytics


The researcher’s objectives are to develop innovative concepts that support and encourage Small and Medium Size Enterprises (SMEs) to develop better performance in their production, distribution and service activities.
The researchers performed research to develop an understanding of the size of the market, as well as assisting consumers with a better understanding of the product’s position in that market. The researchers found that by
creating “Big Data”, Electronic Commerce (E-Commerce) and Mobile Commerce (M-Commerce) technologies can provide a better competitive advantage by establishing the entrepreneur’s network. This network contributes to
better data analysis and easier data accessibility. In conclusion, the use of “Big Data” can increase the SME’s competitive advantage in order to compete with the present business situation, as well as enhancing the country's
social and economic conditions, by distributing an income towards the country's population and the SME’s entrepreneurs. Big Data Analytics is the leading information source for in-depth analysis, SME marketing planning
and SME business decision making, using semi-structured and unstructured data analysis from various sources. It also provides an innovative SME business model with new forms of electronic commerce. The measurement
method is Big-O Notation, a Key Performance Indicator.




How to Cite

Thiabsang, H. (2016). Electronic commerce – a mobile commerce concept for the development of small and medium enterprises. Creative Science, 8(1), 192–198. Retrieved from https://ph01.tci-thaijo.org/index.php/snru_journal/article/view/55344