Digital Marketing Application on Android Operating System Case Study: Sawara Integration co., ltd.

Abstract

The digital marketing application on android operating system case study of Sawara Integration co., ltd. is proposed to develop an online marketing application on android for Sawara Integration co., ltd and to evaluate user’s satisfaction.Android Studio, Visual Studio, phpMyAdmin, Java programming language and Adobe Photoshop CS6 were used as tools in this research. The result of testing run reveals that digital marketing application on android operating system case studyof Sawara Integration co., ltd. was consisted of eight mainly parts. The level of user satisfaction was split into three attributes; usability, correctly operation, and ease of use. The result indicated that user’s satisfaction toward all attributes were at “Good” level; usability = 4.16, S.D. = 0.57), correctly operation ( = 4.24, S.D. = 0.59) and ease of use ( = 4.33, S.D. =0.65). User’s satisfaction toward overall performance of digital marketing application on android operating system case study Sawara Integration co., ltd. was at “Good” level ( = 4.24, S.D. = 0.60).