STRUCTURAL MODEL AFFECTING THE MANAGEMENT EFFICIENCY OF TUNA EXPORTING INDUSTRY IN THAILAND

Abstract

The objectives of this research were: 1) to analyze the factors affecting the efficiency of Thailand's tuna export industry management and 2) to study the optimization of the value chain of Thailand's tuna export industry management. It is a combination of quantitative and qualitative research. The samples used were business owners and executives. It was obtained by simple purposive sampling of a total of 100 people from 46 companies that are members of the Thai Tuna Export Industry Association. The research instrument was a questionnaire, which had a confidence value of 0.89. The statistics used in the data analysis are the mean, the standard deviation, structural equation model analysis, causal influence, and confirmatory component analysis of latent variables. The results showed that internal and external factors are independent variables that directly influence the efficiency of tuna export industry management. Entrepreneurship has no direct or indirect influence on the efficiency of tuna export industry management. The value chain analysis includes key activities and auxiliary activities that can further enhance the management efficiency of Thailand's tuna export industry.