APPLICATION OF FUZZY ORDER OF PREFEFENCE BY SIMILARITY TO IDEAL SOLUTION AND MULTIPLE REGRESSION FOR RISK ASSESSMENT OF SMALL AND MEDIUM ENTERPRISE BUSINESSES IN PHITSANULOK PROVINCE

Authors

  • Pannawit Khamrot Faculty of Sciences and Agricultural Technology, Rajamangala University of Technology Lanna Phitsanulok
  • Supanaree Piros Faculty of Management Science, Pibulsongkram Rajabhat University
  • Natthinee Deetae Faculty of Science and Technology, Pibulsongkram Rajabhat University

DOI:

https://doi.org/10.14456/lsej.2022.7

Keywords:

Fuzzy set, Fuzzy technique of order preference similarity to the Ideal solution, Multiple regression, Risk assessment, Small and medium enterprise businesses

Abstract

The purposes of this research was to study the risk assessment of small and medium enterprises by the Fuzzy Order Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) and factors affecting the operations of small and medium enterprise in Phitsanulok province. The sample of this research was 100 entrepreneurs of small and medium enterprises in Mueang District Phitsanulok province by using a purposive sampling method. The risk is classified into 5 segments, cost, marketing, promotion and support from the government, management and personnel. The research found that the riskiest factor was cost, with closeness coefficient equal to 0.653 and the least risk factor was personnel, with closeness coefficient equal to 0.593. The study of factors affecting the operation of small and medium enterprises in Phitsanulok Province found that age, business model, cost, marketing, promotion and support from the government  and personnel were a factors affecting the operations of small and medium enterprises in Phitsanulok.

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Published

2022-01-31

How to Cite

Khamrot, P., Piros , S. ., & Deetae, N. (2022). APPLICATION OF FUZZY ORDER OF PREFEFENCE BY SIMILARITY TO IDEAL SOLUTION AND MULTIPLE REGRESSION FOR RISK ASSESSMENT OF SMALL AND MEDIUM ENTERPRISE BUSINESSES IN PHITSANULOK PROVINCE. Life Sciences and Environment Journal, 23(1), 82–93. https://doi.org/10.14456/lsej.2022.7

Issue

Vol. 23 No. 1 (2022): January - June

Section

Research Articles

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