Factors for Evaluating Building Sustainability of Contractors Affecting Competitive Advantage
Keywords:
factors, sustainability, building, contractor, competitive advantageAbstract
In the globalization era, construction is one of the industries that has a negative impact on the environment and society. To reduce the impact, contractors should improve their contruction toward sustainability and maintain economic viability. In addition, contractors have to adjust themselves according to the changes of future events.As such, the contractors have to look for the advantages to increase the chances to win the bidding. The literature review shows that few research works have explored the structure of factors for evaluating the construction sustainability of contractors affecting competitive advantage. Hence, the research was aimed to develop the structure of such factors. The research method was used survey research by using a questionnaire to take the opinions from people who have involved in strategic planning for contractors about the degree of importance of factors. The data were analyzed by (1) testing the structure of factors and (2) finding the level of influence of factors for evaluating construction sustainability of contractors on competitive advantage. The structure of factors can be divided into 4 groups with their weight of relative importance as follows: “personnel and the development of construction and surrounding community” (28.38%), “health and safety in construction” (24.32%), “moral and ethics” (24.32%), and “construction management and environment” (22.98%). These factors affect the competitive advantage in terms of “marketing capability” (18.51%), “efficiency and financial stability” (17.87%), “project management capability” (17.87%), “strategic management” (17.24%), “technology and innovation” (14.89%), and “bidding” (13.62%).The factors for evaluating the construction sustainability of contractors affect competitive advantage with a value of 0.89. These results can be used as a guideline to evaluate construction sustainability of contractors leading to a higher level of competitive advantage.
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