The Development of Business Administration Model of Processing Thailand’s Integrated Circuits Industry toward the Smart Electronics Industry
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Abstract
The purposes of this study were to study the factors of business administration model of Electronic Integrated Circuits toward Smart Industry, to develop a business administration model and to create a manual of business administration roadmap of electronic integrated circuits toward smart industry. The research was conducted by mixed qualitative and quantitative research approach. Qualitative data collection methods were done by in-depth interview and exploratory focus groups. A questionnaire was used to gather primary data and information from 412 survey samples. The statistics for summarizing the results contain average, standard deviation and exploratory factor analysis (EFA). As result, a development of business administration model of electronics integrated circuits toward smart industry constitutes 5 core factors and 24 sub-factors; 1) The management factor, 2) The supply chain & logistics management factor, 3) The production & operation management factor, 4) The digital marketing management factor, and 5) The human resources factor. The highest Eigen Value & Percent of Variance is the Human resources factor at 53.497. The manual consists of guidelines based on each subcomponent, key success indicators and adaptation of business administration model of electronic integrated circuits toward smart industry. The results of the professional respondents’ evaluation showed that this development model were appropriate and this manual its appropriateness in further application at 100%.
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