Development of Gemstone Entrepreneur’s Potential Model in the Gemstone Industry in the Digital Age
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Abstract
This research aimed to 1) study the significant factors of the gemstone entrepreneur’s potential in the gemstone industry, and 2) develop a model of gemstone entrepreneur’s potential in the gemstone industry. The study was an integrated research of quantitative and qualitative approach. The informants for data collection consisted of 1) the 5 gemstone industrial experts for in-depth interview; 2) a group of 470 gemstone entrepreneurs in gemstone industry for answering the questionnaire; and 3) the 9 experts of related in the gemstone industry. The research tools were in-depth interview questions, questionnaire, and an evaluated form for the model verification. The in-depth interview data were analyzed by content analysis. The questionnaire data were analyzed by frequency, mean and standard deviation. The verifying data were analyzed by content validity ratio (CVR). The results found that the model composed of 4 essential factors, ranked at the highest level. They were: 1) Knowledge and competence in gemstone industry; 2) Characteristics of gemstone entrepreneur in the gemstone industry; 3) Gemstone industrial management; and 4) Behaviors of the gemstone entrepreneur in the gemstone industry. The model was verified by the experts of related in the gemstone industry found that received unanimous agreement from 9 experts for its appropriateness as a gemstone entrepreneur’s potential model in the gemstone industry at 1.00 CVR.
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