Model Development of Middle Manager Potential for Competitiveness in Aviation Business Industry
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Abstract
The purposes of this research were 1) to analyze the essential components of middle manager’s potential 2) to develop a model of middle manager’s potential, and 3) to develop a manual of middle manager’s potential for application. This study was an integration of qualitative research and quantitative research by using Delphi technique, Exploratory Factor Analysis, and Focus Group Discussion. The participants were an executives and experts in aviation business industry. The results found that there were 3 essential components. 1) Aviation business industry which comprised to (1) Policy management and (2) Marketing strategy. 2) Organizational management which comprised to (1) Organization structure, (2) Organization strategy, (3) Organization plan, (4) Coordination and partnership. 3) Management attributes which comprised (1) Leading, (2) Personal attributes, (3) Communication, (4) Human relations, and (5) Leadership. The manual was development in two parts : Manual instructions and Guidelines for middle manager’s potential development. The model and manual were verified with consensus agreement for its appropriateness in application.
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References
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