The Development Model of the Management’s Potential in Construction Service Industry for Thailand 4.0

Abstract

The purposes of this research were to create the development model and develop the manual for the development model of the management’s potential in construction service industry for Thailand 4.0. The selected methodologies of this research were mixing qualitative and quantitative methods. The qualitative researches were conducted with two representative groups: 1) In-depth interviews with 14 professional respondents through purposive sampling technique and 2) Focus group discussion with 15 experts to assess content consistency and evaluate this development model and manual. The quantitative research was conducted by the questionnaire-based survey with 438 respondents, comprising senior executives, project managers, and project engineers working in construction sites located in the Bangkok Metropolitan and suburb area. The instruments used in this study were in-depth interviews and questionnaires. The statistics including frequencies, percentages, means, standard deviations, pearson’s product moment correlation coefficients, and stepwise multiple regression analysis. The results of the development model disclose 3 constituents: Knowledge, consisting of 7 subcomponents; Skills encompassing 4 subcomponents; and Attributes comprising 4 subcomponents. The manual consists of guidelines based on each subcomponent and key success indicators. The results of the professional respondents’ evaluation showed that this development model were appropriate at the highest level (X = 4.87); that the model and can be applied to practice at the highest level (X = 4.89), and respondents agree that this manual were appropriate at the highest level (X = 4.87).