The Development of Chatbots Systems for Promotion of OTOP Products of Community Enterprises in Prachuap Khiri Khan Province via Social Media Achaporn Kwangsawad1, Amonthip Authit1, Ruethairath Thongchai, Kanyapit Chueanta, Aungkana Jattamart1,*
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Abstract
The research aims to develop a chatbot system to promote OTOP products of community enterprises in Prachuap Khiri Khan province via social media. Moreover, to study the satisfaction of chatbot users on Facebook messenger, line official account and website. The tools used in the research are chatbots and satisfaction assessment forms. The sample population was internet users, and by purposive sampling techniques, there were 401 samples. And then, analyze the data with statistics: average, standard deviation, and percentage. Research results in developing a chatbot system for selling OTOP products of community enterprises in Prachuap Khiri Khan province with the ability to interact with customers as follows: Answer questions about greeting, product presentation, ordering, and payment notification. It has been used on facebook websites and line offices. The three platforms are evaluated in four areas: Recognizing the benefits, ease of use, convenience, and quality of information, facebook messenger, and line official account. The overall image satisfaction is the highest level ( =4.45). Therefore, it shows that introducing a chatbot system helps answer questions about products. It makes to increase the channels for product promotions as well.
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ลิขสิทธิ์ต้นฉบับที่ได้รับการตีพิมพ์ในวารสารนวัตกรรมวิทยาศาสตร์เพื่อการพัฒนาอย่างยั่งยืนถือเป็นกรรมสิทธิ์ของคณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยสวนดุสิต ห้ามผู้ใดนำข้อความทั้งหมดหรือบางส่วนไปพิมพ์ซ้ำ เว้นแต่จะได้รับอนุญาตอย่างเป็นลายลักษณ์อักษรจากคณะวิทยาศาสตร์และเทคโนโลยี มหาวิทยาลัยสวนดุสิต นอกจากนี้ เนื้อหาที่ปรากฎในบทความเป็นความรับผิดชอบของผู้เขียน ทั้งนี้ไม่รวมความผิดพลาดอันเกิดจากเทคนิคการพิมพ์
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