DESIGN OF RAISED BED USING DSIGN THINKING PROCESS: A CASE STUDY SIGN THE COMMUNITY ENTERPRISE OF RAISED BED GARDENING, BAN HAN SUBDISTRICT, BANG KLAM DISTRICT, SONGKHLA PROVINE

Abstract

The objectives of this study were (1) to investigate the physical environment, way of life, and social characteristics which are the identity of Ban Han Subdistrict; (2) to study, explore, and collect information on raised bed products and the identity of Ban Han Community Enterprise; and (3) to design the raised bed products representing the identity of the Ban Han Community Enterprise. In this study, the data were collected through interviews with 15 raised bed producers, which were selected using purposive sampling method. The structured interview was used in the data collection. The results showed that (1) the unique identity of Ban Han Subdistrict is the nature of environmental ecological capital as this subdistrict is located on a flat area along the river where U-Tapao Canal and Ban Han Canal flow through and it is an agricultural society in which most of the people in the community are engaged in rice farming, rubber plantations, orchards, vegetable gardens and animal husbandry; (2) the product demand analysis using design thinking principles to create added value for products enabled the expansion of distribution channels and generated income for the community; (3) in this study, detachable raised beds were successfully designed and produced for ease of storage and transportation which would increase and expand distribution channels; and (4) the brand logo was designed to represent the identity of the community, in which the word “Ban Han”, the name of the community was used in the logo design.