OTOP PRODUCT MARKETING SYSTEM IN NA RONG SUBDISTRICT, NAKHON SI THAMMARAT PROVINCE

  • Sunisa Kidjaideaw NSTRU
  • Sopee Kaewchada
  • Wichit Sookhkathon
  • Anon Sukthong
Keywords: One Tambon One Product, Marketing System, Na Rong Subdistrict

Abstract

This study aims to 1) develop the OTOP product marketing system in Na Rong Subdistrict Nakhon Si Thammarat province and 2) study satisfaction in using the OTOP product marketing system in Na Rong Subdistrict Nakhon Si Thammarat province. It is development research that uses closed-end questionnaires with 127 tourists, youth, and general interest people. The statistics used for data analysis were frequency, percentage, mean, and standard deviation. The research results showed that the evaluation of system performance by experts in overview was a higher level ( = 4.54). When considering each aspect, it found that the work's accuracy and efficiency according to the function have the highest. followed by system performance and safety, the system's performance meets the requirements and the design of the system to be easy to use and convenient to use, respectively. The satisfaction assessment of the system used in the overview was a higher level ( = 4.59). When considering each aspect, it is found that the illustrations make it interesting is the highest. followed by the overall satisfaction of the system, and the descriptions of service recommendations are clear. This research reflects guidelines for developing effective systems and what should be considered for attracting consumers' attention.

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Published
2020-09-14
Section
Research Articles