Products Design of Bamboo Sofa Set Using Quality Function Deployment Technique with Kansei Engineering
Keywords:
product design, quality function deployment, Kansei engineering, bamboo, Sofa setAbstract
This research employed Quality Function Deployment and Kansei Engineering to redesign and develop bamboo Sofa set products that better corresponded to the needs of customers. The results of the research can help upgrade the local products and increase marketing strategies for bamboo furniture production group in Nam Noi Sub-district, Hat Yai District, Songkhla Province. This research incorporated the customers’ needs in the analysis of QFD’s 2 matrixes: product planning and design deployment. Kansei Engineering was adopted to analyze the customers’ emotions and feelings when using the products. The analysis results show that the design and development of new bamboo sofa set products there are changes in style, material, convenience, quality, and marketing, which are more in line with the feelings and needs of customers. In addition, from the application of Kansei engineering, it was found that the expressions used in the design of the bamboo sofa set consisted of 3 key words: simple, creative, and beautiful. This research found that the customers had the highest satisfaction in the terms of shapes and various features of the redesigned product at the very high level (¯X = 4.71), followed by the satisfaction on its using natural materials and environmentally friendly, rated at the very high level (¯X = 4.68).
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