Guidelines for Business Development Toward Thailand 4.0 of SMEs
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Abstract
This research aims to study the success guidelines of business development toward Thailand 4.0 of SMEs. Samples used in the research included the entrepreneurs of SMEs. The interview form and questionnaire were this research tools. The results were summarized by the following steps: The 1st step; in-depth interview on the success guidelines of business development toward Thailand 4.0 of SMEs. The results was found that the indicators of business development for Thailand 4.0 consisted of: 1) Strategic transformation, 2) Business process transformation, 3) Digital transformation, and 4) Human resource transformation. The readiness of SMEs to support Thailand 4.0 consisted of: 1) Competitiveness, 2) Financial Performance, 3) Flexibility, 4) Resource utilization, 5) Innovation, and 6) Quality of service. The 2nd step; the study of the success guidelines in business development to support Thailand 4.0 of SMEs. The summary was found that: 1) most entrepreneurs are male, 36–45 years old, bachelor’s degree, with less than 20 employees, the initial registered capital and the current registered capital do not exceed 25 million baht, the duration on the SMEs business is more than 20 years, in service business type, and the industrial category is a service group, 2) The opinions on business development to support Thailand 4.0 as a whole and individual aspects of SMEs are at a high level, 3) The opinions on the performance as a whole and individual aspects of SMEs are at a high level, 4) The results of a comparison of opinions about business development to support Thailand 4.0 of SMEs found that the entrepreneurs with different initial registered capital, duration on the SMEs business, type of business, and industry group of SMEs had different opinions about the overall of business development to support Thailand 4.0, 5) The results of a comparison of opinions about the performance found that the entrepreneurs with different initial registered capital, current registered capital, duration on SMEs business, type of Business, and industry group of SMEs had different opinions about the overall performance, and 6) The business development to support Thailand 4.0 had a positive correlation with an effect on overall SMEs’ performance and the predictive parameters arranged from digital transformation, business process transformation, and human resource transformation and strategic transformation.
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References
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