A GUIDELINES PROMOTE EMPIRICAL RELATIONSHIP WITH MARKETING FACTORS INFLUENCING THE DECISION TO USE VEHICLES ELECTRIC IN THAILAND

Abstract

The global influx of electric vehicles is likely to grow rapidly, however, we can see that electric vehicles are not yet as accepted or popular as they should be, as electric vehicles are currently relatively expensive and constrained. 1. To study the empirical promotion approach of electric vehicles. In Thailand 2. To study the relationship of empirical promotion approaches to market factors influencing the decision to use electric vehicles. In Thailand, we collect interview-based information from a group of electric car users from various Thai media sources, which is considered to be true interview information. The interview data is within a five-year period, 2017-2022. The data analysis showed that Thailand was ready because of the empirical promotion guidelines in relation to market factors influencing the decision to use electric vehicles. In Thailand, both Product marketing, price, distribution channels, promotional aspects related to buyers, feelings, intentions. Factors related to users, confidence, security The camp support of electric vehicles in terms of personal use characteristics is in the same direction.