A GUIDELINES PROMOTE EMPIRICAL RELATIONSHIP WITH MARKETING FACTORS INFLUENCING THE DECISION TO USE VEHICLES ELECTRIC IN THAILAND

Main Article Content

catthaleeya Rerkpichai

Abstract

The global influx of electric vehicles is likely to grow rapidly, however, we can see that electric vehicles are not yet as accepted or popular as they should be, as electric vehicles are currently relatively expensive and constrained. 1. To study the empirical promotion approach of electric vehicles. In Thailand 2. To study the relationship of empirical promotion approaches to market factors influencing the decision to use electric vehicles. In Thailand, we collect interview-based information from a group of electric car users from various Thai media sources, which is considered to be true interview information. The interview data is within a five-year period, 2017-2022. The data analysis showed that Thailand was ready because of the empirical promotion guidelines in relation to market factors influencing the decision to use electric vehicles. In Thailand, both Product marketing, price, distribution channels, promotional aspects related to buyers, feelings, intentions. Factors related to users, confidence, security The camp support of electric vehicles in terms of personal use characteristics is in the same direction.


 

Downloads

Download data is not yet available.

Article Details

How to Cite
Rerkpichai, catthaleeya. (2022). A GUIDELINES PROMOTE EMPIRICAL RELATIONSHIP WITH MARKETING FACTORS INFLUENCING THE DECISION TO USE VEHICLES ELECTRIC IN THAILAND. Journal of Energy and Environment Technology of Graduate School Siam Technology College, 9(1), 82–91. Retrieved from https://ph01.tci-thaijo.org/index.php/JEET/article/view/248592
Section
Research Article

References

ประเสริฐ ศรีอุฬารพงศ์ พิธีการลงนาม ขยายสถานีชาร์จ EV Station PluZ แหล่งที่มา: ออนไลน์ https://www.matichon.co.th/economy/news_3236766

รณรงค์ พูลพิพัฒน์2565 สนค. ชี้รถ EV ช่วยขับเคลื่อนเศรษฐกิจ BCG สำนักงานนโยบายและยุทธศาสตร์การค้า กระทรวงพาณิชย์ แหล่งที่มา: ออนไลน์ http://www.tpso.moc.go.th/th/node/11550

Kolter, Phillip. (1997). Marketing Management. New Jersey: Prentice Hall International, Inc. (2000). Marketing Management. The Millennium Edition. New Jersey: Prentice Hall, Inc.