Marketing Model for Solar Energy in Thailand

Authors

  • Mechai Pattarapremcharoen School of Renewable Energy Technology (SERT), Naresuan University, Phitsanulok 65000, Thailand.
  • Wattanapong Rakwichian School of Renewable Energy Technology (SERT), Naresuan University, Phitsanulok 65000, Thailand.
  • Nipon Ketjoy School of Renewable Energy Technology (SERT), Naresuan University, Phitsanulok 65000, Thailand.
  • Pumisak Intanon Faculty of Agriculture, Natural Resources and Environment, Naresuan University, Phitsanulok 65000, Thailand.

Keywords:

Marketing model, Solar energy, Grid connected system, Stand Alone System

Abstract

This paper is aimed for the marketing study and comparison of the actual solar energy products in Thailand .The solar energy application in Thailand can be divided into two systems called Grid Connected System and Stand Alone System. There are many points of difference between these systems indicating that Stand Alone System is the most suitable system for the Thai market .The dominant points are: 1) Cheaper price structure than Grid Connected System, 2) Easier for after sale service, 3) Convenience for product reach, and 4) Easier for product understanding. Under the similar environment from government promotion to both systems, the marketing model has been stress to the Stand Alone System (SAS) that more suitable for Thai market. Marketing planners should pay more attention and focus their marketing models for the products under this form (SAS).

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How to Cite

Pattarapremcharoen, M., Rakwichian, W., Ketjoy, N., & Intanon, P. (2014). Marketing Model for Solar Energy in Thailand. Journal of Renewable Energy and Smart Grid Technology, 2(1), 56–64. Retrieved from https://ph01.tci-thaijo.org/index.php/RAST/article/view/25998

Issue

Vol. 2 No. 1 (2007): January - June 2007

Section

Articles

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