INTERACTIVE PERCEPTION DESIGN FOR RATCHABURI NATIONAL MUSEUM

Abstract

This research aims to develop museum media that reflect the current Thai social context. The concept focuses on combining and connecting media to enhance the liveliness of viewing. It allows viewers to participate, gain awareness, and search for knowledge within the same space and exhibitions, even with a limited budget. Design principles that emphasize fun are used to deliver learning experiences. These connected with modern life and use media that can interact with visitors. The research used both quantitative and qualitative methods to collect data from visitors, tourists, executives, staff, and experts. The results of the research are as follows: 1) an interactive media exhibition, "Perception of Ratchaburi National Museum," was developed, guided by the "Journey to Revive the Museum" concept; 2) visitors reported high satisfaction, with strong average ratings for interactive displays (4.21), content clarity (4.14), engagement (4.13), knowledge (4.12), connection (4.12), and vibrancy (4.09); and 3) a prototype model was established, featuring six steps for interactive media development and three media components: "Museum Storytelling" (storytelling), "Museum Play" (activities during and after visits), and "Museum Reminder" (activities or souvenirs to recall the museum). All three components involve the five senses: hearing, sight, smell, taste, and touch. This model provides small museums and local learning centers with a guide for creating engaging and memorable visitor experiences.