THE DEVELOPMENT OF AUGMENTED REALITY MEDIA TO HELP TEACH ABOUT “KNOWING THE MEDIA”

Abstract

In the contemporary digital landscape, characterized by rapid technological advancements and an overwhelming influx of information, media literacy skills have become imperative for the modern citizenry. This research focused on the development and efficacy evaluation of an instructional medium using Augmented Reality (AR), a foundational technology for the emerging Metaverse. The primary objective was to enhance learners’ media literacy skills. The instructional content was systematically developed using the ADDIE model. The curriculum specifically targeted pertinent digital threats relevant to university students, namely propaganda and online gambling. The study employed a one-group pretest-posttest experimental research design. The sample group consisted of 40 undergraduate students, selected through purposive sampling techniques. Data collection instruments utilized in this research included: a quality assessment questionnaire administered to content and technical experts; pre- and post-test achievement tests to measure learning outcomes; and a satisfaction survey to gauge learners' experience. The research findings indicated several positive outcomes. First, the developed AR instructional medium received an overall quality evaluation of 'Good' from both content and technical experts. Second, the implementation of the AR media led to a statistically significant increase in students' learning achievement, as evidenced by post-test scores (t=2.0227, p<.05). Finally, the learners reported a 'High' level of satisfaction with their learning experience using the AR medium. This study confirms the potential of Augmented reality as an effective and engaging pedagogical tool. It successfully presents a functional prototype that fosters the critical thinking skills essential for robust media literacy. These skills represent a critical foundation, preparing learners to analyze and navigate the complexities of the digital information ecosystem. Furthermore, this foundation is vital for promoting responsible media consumption and interaction, particularly as they prepare to engage with emerging platforms such as the forthcoming Metaverse.