THE STUDY OF THE COMMUNITIES COLLABORATIVE PROCESS IN CREATIVE TOURISM COMMUNITIES MANAGEMENT AROUND THE WORLD HERITAGE CORRIDOR BY APPLYING THE SOCIAL NETWORK CONCEPT, CASE STUDY; NAKORNCHUM, KAMPHAENGPHET PROVINCE; BAN COOK PHATTHANA AND THUNG LUANG, SUKHOTHAI PROVINCE
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Abstract
The study of the collaborative process of creative tourism communities around the World Heritage corridor Si satchanalai, Sukhothai, and Kamphaengphet is the study of pattern and possibility in collaborative process in communities to creative tourism plan. This research applies social network analysis concept to analyze the result. The study uses mixed method by thorough surveying and using questionnaire to evaluate the social network pattern. The study result found out that there is the consistency of conclusion in 2 methods. Nakorn chum, Kamphaengphet province shows a positive aspect of the area in high potential of tourism resources. However, the communities could not congregate to each other in overall image. Consequently, there is a weakness which is the process to promote the strengthen of the communities in tourism is uncleared. Ban Cook and Thung Luang in Sukhothai province clearly show the centralization pattern which is the strengths of 2 communities but there are the different as well. Ban cook has sufficiency potential of tourism resources. The communities are also ready to promote their own creative tourism plan. Nevertheless, there are differences of these 2 communities. Ban Cook has high interactive level of the community members. The community members contact each other easily and very frequently. The community relationship can impel the creative tourism policy in ease and consistence. It makes a long term’s benefit to create the sustainability of creative tourism. Meanwhile, in Thung Luang, has a strength in high potential tourism activity and attractive to mass tourism. However, in social network analysis found out that there is one center point and the members of community is highly reliable on this center. In the beginning, this network mays have a good result of promoting the creative tourism as Ban Cook.
However, in the long run, if the network losses the center agency, it can cause the network fails to collaborate. It might also affect the failure in collaborative network of the community in the future
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