KEY FACTORS AFFECTING T HE DECISION MAKING OF FOREIGN TOURISTS TO USE SERVICES OF MEDICAL TOURISM IN THAILAND

  • Montajula Suvattanadilok Faculty of Administration and Management King Mongkut's Institute of Technology Ladkrabang, Bangkok 10520 Thailand
Keywords: Medical Tourism, Decision Making, Services, Thailand

Abstract

Medical tourism has generated a considerable amount of revenue for Thailand over the past years. In Thailand, medical tourism is a viable business in the highly competitive global market, and continual growth. Foreign tourists from all over the world come to Thailand for medical treatment and travel. Based on standard treatments, the medical expenses are appropriate, medical staffs serve with sincerity, and transportation services are convenient and fast. Thailand also offers historic sites and beautiful natural attractions. This study aims to investigate the key factors affecting the decision making of foreign tourists to use services of medical tourism in Thailand. The study involves a survey of foreign tourists, with 400 questionnaires used to collect quantitative data. Descriptive statistics and one-way analysis of variance (ANOVA) are used to analyze the data. The results show that safety significantly influences foreign tourists’ decision to participate in medical tourism at 0.001. Medical personnel’s knowledge and expertise also significantly influence foreign tourists’ decision to participate in medical tourism at 0.032 and international personal assistance significantly influences foreign tourists’ decision to participate in medical tourism at 0.035. Also, reasonable medical cost significantly influences foreign tourists’ decision to participate in medical tourism at 0.001.

Downloads

Download data is not yet available.

References

[1] Anupama, S. 2013. Medical tourism: emerging challenges and future prospects. International Journal of Business and Management Invention, 2(1), p. 21-29.

[2] Rab-Przybyłowicz, J. 2016. Medical tourism: Theoretical considerations. Studia Periegetica, 2, p. 13–31.

[3] Beladi, H., Chao, Ch.-Ch., Ee, M. S., & Hollas, D. 2015. Medical tourism and health worker migration in developing countries. Economic Modelling, 46, p. 391–396.

[4] NaRanong, A. & NaRanong, V. 2011. The effects of medical tourism: Thailand’s experience. Bull World Health Organ, 89, p. 336-344.

[5] Mueller, H., & Kaufmann, E. L. 2001. Wellness Tourism: Market Analysis of a Special Health Tourism Segment and Implications for the Hotel Industry. Journal of Vacation Marketing, 7(1), p. 15-17.

[6] Ross, K. 2001. Health Tourism: An Overview, Hospitality Sales and Marketing Association International Marketing Review Satisfaction. International Journal of Trade, Economics and Finance, 5(6), p. 490.

[7] Blasco, D., Guia, J., & Prats, L. 2016. Tourism destination zoning in mountain regions: a consumer-based approach. Tourism Geographies, 16(3), p. 512-528.

[8] Djeri, K., Plavša, J., & Čerovic, S. 2007. Analysis of potential tourists’ behaviour in the process of deciding upon a tourist destination based on a survey conducted in Backa region. Geographica Pannonica, 11, p. 70-76.

[9] Hsu, T. K., Tsai, Y. F., & Wu, H. H. 2009. The preference analysis for tourist choice of destination: A case study of Taiwan. Tourism Management, 30(2), p. 288-297.

[10] Ricketts, T. C., & Goldsmith, L. J. 2005. Access in Health Services Research: The Babble of the Frameworks. Nursing Outlook, 53(6), p. 274–80.

[11] Moghimehfar, F., & Nasr-Esfahani, M. H. 2011. Decisive factors in medical tourism destination choice: A case study of Isfahan, Iran and fertility treatments. Tourism Management, 32(6), p. 1431-1434.

[12] Carrera, P., & Lunt, N. 2010. A European perspective on medical tourism: the need for a knowledge base. International Journal of Health Services, 40(3), p. 469-484.

[13] Tomas, C. C. 2016. An Approach to Medical Tourism on Mexico’s Northern Border. Eurasia Border Review, 6(1), p. 62.

[14] Moschis, G. P., & Chambers, M. M. 2009. Affordable healthcare for persons over Reasons for patronising providers. Journal of Management & Marketing in Healthcare, 2(1), p. 44-55.

[15] Laing, J., & Weiler, B. 2008. Mind, Body and Spirit: Health and Wellness Tourism in Asia, Asian Tourism: Growth and Change. Elsevier.

[16] Eliot, J. 2013. Pricing is critical to a hotel’s success. HSMAI’s Revenue Management Advisory Board. [Online]. Retrieved from http://www.hotelnewsnow.com/Article/10558

[17] Zikmund, W., Babin, B., Carr, J., & Griffin, M. 2012. Business research methods. Cengage Learning.

[18]Grant J. S., & Davis, L. L. 1997. Selection and use of content experts for instrument development. Res Nurs Health, 20, p. 269-274.

[19] Runnels, V., & Carrera, P. M. 2012. Why do patients engage in medical tourism? Maturitas, 73(4), p. 300-304.

[20] Travel Thaiza Com. 2013. TAT: Medical & Wellness Tourism Marketing Project 2013. Retrieved from http://www.Travel.thaiza.com

[21] Thailand Medical Tourism. 2010. Medical Travel Facilitators Serving Thailand. Retrieved from http://www. thaimedtour.com/content/64/Medical-Travel-Facilitators-Serving-Thailand
Published
2018-12-28
How to Cite
Suvattanadilok, M. (2018). KEY FACTORS AFFECTING T HE DECISION MAKING OF FOREIGN TOURISTS TO USE SERVICES OF MEDICAL TOURISM IN THAILAND. Journal of Industrial Education, 17(3), 185-194. Retrieved from https://ph01.tci-thaijo.org/index.php/JIE/article/view/148740
Section
Research Articles