CAUSAL FACTOR MODEL THAT INFLUENCE ATTITUDE OF THE RETAIL MARKET: FARMER GROUPS USERS PUMP OF GROUNDWATER SOLAR ENERGY AT AMPER WANG THONG, PITSANULOK PROVINCE

Abstract

The purpose of this research were  1.To study Causal Factor Model that influence attitude of the retail market: Farmer Groups users pump of groundwater solar energy at Amper wang thong, Pitsanulok Province 2.To find fit on with empirical data of  Causal Factor Model that influence attitude of the retail market: Farmer Groups users pump of groundwater solar energy at Amper wang thong, Pitsanulok Province 3.To find Direct and Indirect effect of the Causal Factor Model that influence attitude of the retail market: Farmer Groups users pump of groundwater solar energy at Amper wang thong, Pitsanulok Province.The sample of this research was Farmers group users pump groundwater solar angry 140 person were select snowball sampling. The tool user in this research is 5 rating scale questionnaires the research ware as follow. 1.  Causal Factor Model that influence attitude of the retail market: Farmer Groups users pump of groundwater solar energy at Amper wang thong, Pitsanulok Province Contains the 1)Latent variables inside is the attitude of farmers contains. 2)Solar energy is a safe investment. 3)Trust in efficiency 4) maintain the environment. 5) Energy independent. 2. Causal Factor Model that influence attitude of the retail market: Farmer Groups users pump of groundwater solar energy at Amper wang thong, Pitsanulok Province are fit Index with empirical data based on the results c²=47.65, df=77, p value =0.078, c¹/df=.619 , QFI=.98 ,AGFI=.99,RMSEA=.00 , SRMR = .012, NFI=.98,NNFI=1.00 , CFI=1.00 and RFI.97 3. The Attitude have Direct and Indirect from Government Support, Promote, technology/effective, Demand, knowledge