An Analysis of Passenger Satisfaction with Public Transportation in Nakhon Ratchasima Municipality Using an Ordinal Logistic Regression Model
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Abstract
This research aims to analyze the factors influencing passenger satisfaction with public transportation in Nakhon Ratchasima Municipality and provide information for future improvements to the public transportation system, facilitating connections with the high-speed rail network in the Nakhon Ratchasima urban area. Data were collected through questionnaires from 400 public transport users, and the influencing factors were analyzed using the Ordinal Logistic Regression (OLR) model. The study found that significant factors influencing satisfaction include education level, frequency of travel, type of vehicle used, travel duration, and travel time. Passengers were most satisfied with fare prices relative to distance and the adequacy of bus services, while seat comfort and waiting time received the lowest satisfaction. The study recommends improving seat quality, increasing the number of bus trips, and enhancing safety measures to better meet passenger needs. This research is crucial for planning and improving the public transportation system in Nakhon Ratchasima Municipality to enhance efficiency and increase passenger satisfaction in the future.
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