Factors Influencing Competitive Aggressiveness of Small and Medium Housing Contractors in Bangkok
Keywords:
factors, competitive aggressiveness, housing construction, Confirmatory Factor AnalysisAbstract
Nowadays, construction is one of the industries that are impacted by society, economy and etc. Many contractors were out of business due to their poor administration. Competitive aggressiveness is regarded as one of the Entrepreneurial orientations. Contractors must have competitive aggressiveness for success in business. The literature review shows that no researches did about factors influencing competitive aggressiveness of small and medium contractors in Thailand. Thus, this research aims to study these factors. It is quality research method by using a questionnaire to collect data from people who have involve in management of housing construction contractors about the degree of importance of factors. The data were analyzed by testing the structure of factors. The factors were divided into 4 groups: Vision and Strategic management, Competitive performance, Client relationship, and Machines and raw materials management. By the results, it finds that the main factors that weigh the most importance are Competitive performance(35.33%), Vision and Strategic management(26.5%), Machines and raw materials management(19.56%), respectively.
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