Comparison of Value, Belief, Norm and Sustainable Design Behavior of Designers in Thai Construction Industry
Keywords:
Green design behavior, Biospheric value, Ecological worldview belief, Design green building, Architects and engineersAbstract
The study aims to compare the difference of values, beliefs, norms and sustainable design behavior between designers who had experience in green building design and designers who had no such experience using Value-Belief-Norm Theory (VBN). One-way ANOVA was used to analyze 430 sets of questionnaire sent out to designers in Thai construction industry. The results showed that the designers with green building design experiences have higher biospheric value, ecological worldview belief and green norm than designers without green building design experiences at a significance level of 0.05. Moreover, the designers who have more than 10 years of working experience were found to have higher altruistic value and also higher awareness of consequences than the designers with less than 10 years working experience. It was found that the designers who have both green building design experiences and also have more than 10 years of working experience, have higher sustainable design norms and behaviors.
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