Social Network on Organizational Communication of the School of Information and Communication Technology, University of Phayao

Abstract

The objectives of this research are 1) to study the communication channels of organization by using social networks at School of Information and Communication Technology, University of Phayao in order to get the satisfying channel from the receivers, 2) to study the impact of each communication channel in organization and 3) to apply the research results for improvement and development the communication channels. The representative sample of this research were 55 samples including 35 academic staffs and 20 support staffs in School of Information and Communication Technology, University of Phayao. The results showed that the staffs were satisfied with organizational communication via social networks at high level by LINE Group: ICT_UP due to the speed of communication, accurate, clear and able to communicate with specific groups. According to the survey, it revealed that the LINE group communication features namely documents, image files, or videos were limited service life. The further suggestion of this research should study the other variables that affect satisfaction and efficiency on organizational communication such as roles, responsibilities, frequency of use social media of staffs.