THE FACTORS INFLUENCING OF THE MOBILE TECHNOLOGY ADOPTION FOR ENHANCING LIFELONG LEARNING PROCESS BASE ON SELF-DIRECTED LEARNING IN THE ERA OF NEW NORMAL

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Sununthar Vongjaturapat

Abstract

This study investigates the components of mobile technology: smartphone that suite to lifelong learning process base on self-directed learning in the era of new normal setting. Integrating model of Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-Technology Fit model (TTF) to understanding and explaining the mobile technology adoption for enhancing lifelong learning process base on self-directed learning. In exploratory study, from a semi-structured interview with a sample of 55 participants with convenience sampling method, it was found that wireless communication, processor, and battery life are considered to be important components of mobile technology that promote the mobile technology adoption for enhancing lifelong learning process base on self-directed learning. Based on the findings from the exploratory study and related theoretical, three sets of questionnaires were used to collect data. This research conducted data analysis with EFA, CFA and Structural Equation Modeling (SEM). Afterwards, this research proposed a research model and the empirical data were collected from 687 participants to test the hypothesis. It was found that the multimedia usage group and TTF have a direct effect on Performance Expectancy (PE) with a path coefficient of 0.13 and the R-square value is 0.148. On the other hand, the electronic usage group and TTF do not positively affect the PE with a path coefficient of -0.07 and the R-square value is 0.298. This shows the important of TTF where variations may arise from the use of different learning materials and ultimately affect PE. According to the results, it could be concluded that the use of mobile technology with learning material, especially those that rely primarily on reading, may not be suitable for lifelong learning processes based on self-directed learning despite the fact that it can enhance learners’ motivation. This is because the screen size may affect the perception of the digital learning media.

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How to Cite
Vongjaturapat, S. (2022). THE FACTORS INFLUENCING OF THE MOBILE TECHNOLOGY ADOPTION FOR ENHANCING LIFELONG LEARNING PROCESS BASE ON SELF-DIRECTED LEARNING IN THE ERA OF NEW NORMAL. Journal of Industrial Education, 21(3), 73–88. Retrieved from https://ph01.tci-thaijo.org/index.php/JIE/article/view/249077
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Research Articles

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