A Study of Problems and Needs in Information Receiving from Public Relation Media of King Mongkut’s University of Technology North Bangkok and King Mongkut’s University of Technology Thonburi 's Students.

Abstract

The purposes of this research were: 1) to investigate present situation, needs, and problems on information assessment from the public relation reported by bachelor degree students of KMUTNB and KMUTT. 2) To compare the problems and needs on information assessment from the public relation reported by bachelor degree students of KMUTNB and KMUTT. The public relation in this study included printed relation, websites, and social network. The sample group in this study consisted of 377 student from KMUTNB and 372 students from KMUTT by stratified sampling technique to complete the questionnaires. The data were analyzed through research statistics to find percentage, arithmetic mean, and standard deviation. t-test and f-test were employed to check the statistical difference.

The results showed that the students from both universities reported on the average level of problems at present situation but high level on the information assessment. The students from the 2 universities reported a significant difference on both problems and information assessment. However, there is dissimilarity on gender aspect; the KMUTNB students of different genders reported no difference on both aspects while the students from KMUTT showed the difference. There is also dissimilarity on the aspect of different year of study, i.e., KMUTNB students in different year of study reported different levels of problems and information assessment while there was no difference reported by KMUTT students. Finally, the students of both universities from different faculties showed their opinions differently on both aspects.