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The objectives of this study were 1) to study factors influencing consumers’ selection to purchase available bamboo wickerwork handicraft products. Population and sample of this study consisted of 50 individuals aged 28 years or above, who visited handicraft products from OTOP exhibitions at IMPACT Arena. The questionnaire was used as the research instrument. 2) to study local handicraft wisdom of Traditional Bamboo Handicraft Center located in Phanat Nikhom District, Chon Buri. Population and sample of this study consisted of three experts in the area of Traditional Bamboo Handicraft. Data were collected by semi-structured interview with open-ended questions. 3) To design bamboo handicraft products that would be consistent with consumers’ needs in today's society. Population and sample consisted of three handicraft designing experts. The research instrument was evaluation scale of experts’ opinions towards developed products. Data were analyzed through descriptive statistics to determine mean and standard deviation.
The results of this research indicated that the main purpose of our purchasing the product was for personal usages. The respondents appreciated beautiful pattern of wickerwork products. In terms of factors influencing the purchase of bamboo wickerwork products, product quality had the highest mean score (= 4.82) (S.D. = 0.48). Few patterns have been newly developed. For different wickerwork patterns and bag style designed by the researcher, three experts’ opinions towards the developed products could be summarized that handbag was suitable to be designed with dot pattern with the highest suitable level (= 4.75) (S.D. = 0.36). Tote bag was suitable to be designed with bamboo leaves pattern with the highest suitable level (= 4.83) (S.D. = 0.33) and laptop bag was suitable to be designed with flower patterns with the highest suitable level (= 4.92) (S.D. = 0.17).
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