DEVELOPMENT PROCESS TO IMPROVE PRODUCT OF THE LOCAL HANDICRAFTS COMMUNITY IN LAMPANG, USING THE PROFESSIONAL LEARNING COMMUNITY

Abstract

The purpose of this qualitative research was a primary education. The main objective was to study the improvement of the local handicrafts products quality in natural dye community in Lampang using the professional learning community model (PLC). The minor purposes were 1) to study components and attribution of the professional learning community model for product development in local handicrafts community and 2) to identity an identity of the local handicrafts products. The results found that the community structures were suitable in term of "community" more than "organization" and consistent to the professional learning community model. The minor attributes related to the main components illustrated that new minor attributes were considered as a community product development process including 5 steps of 1) Mission 2) Creativity 3) Development 4) Implementation and 5) Network or “MCDIN”. The MCDIN process has been applied to create community identity for product development which consisted of 4 identifications: 1) the fabric wale 2) Natural Dye 3) Logo brand and 4) Packaging for new products.