INTEGRATING CREATIVE TOURISM STRATEGY WITH CUTURAL HERITAGE ATTRACTION THROUGH PARTICIPATORY PROCESS: A CASE STUDY OF THE HISTORY CITY OF SUKHOTHAI COMMUNITY
The research study investigated how tourist attraction had been developed and sustain under cultural heritage. This qualitative research employed in-depth interview to learn and understand the phenomenon. Stakeholder interview included government agencies of tourism, municipal district and community. The methodology of grounded theory was used to analyze the data 3 groups, group 1 is 5 persons in government, group 2 is 5 persons in private organization, and group 3 is 5 persons in community. The result were, firstly, when the partnership between community and agencies were form, it contributed to the effective management of tourist attraction. Secondly, the community’s strengthened management induced support from organization both private and public sector. Thirdly, when the community had learned and shared the benefit, it led to more intense and extensive cooperation. Also when the community gains knowledge and appreciation of cultural heritage, it leads to value highly of those in the community. Finally, with supporting role of involved organizations on the knowledge and management of cultural heritage, the community awareness and interest in the benefits of the local have been raised. It is recommended that future study focus on developing products of tourism from cultural heritage or replicate this study in other target areas.
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