THE STUDY OF THAI MEDICATION IDENTITY, RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI FOR THE COMMERCIAL MEDIA DESIGN GUIDELINES

Abstract

The purposes of this research were. 1) to educate the specific data of Thai medical profession from Rajamangala University of Technology Thanyaburi,  2) to design the proper unique of Thai medical profession from Rajamangala University of Technology Thanyaburi, and  3) to apply the proper unique of Thai medical profession from Rajamangala University of Technology Thanyaburi to the commercial design of media. The sample group for the research were 20 estimators of the design and 50 information providers of the design. The research tools are questionnaires of the design and commercial media opinion.

After the researcher had gathered the opinions of the Thai medical profession unique design, the result clearly showed that everything need to be simple, valuable, different, and meaningful. To be precise, the design should make Thai medical profession useful for any types of goods or services. Also, this sort of science should bring fame to organizations. The design of it should be able to increase sales and appear in Thai contemporary style. By ‘Thai contemporary style, some technics like The Heaven Lotus shape, dabber shape, and massage manners, are used. Red, pink, purple-pink, green, and golden color are included. The result showed the average value of 3.85.

Lastly, the survey of commercial media opinion, which here means all printing matters for information, also showed the result. The whole idea is all about creating proper positions for photos and texts. Everything here should look beautiful and valuable. The sizes of texts and photos need to fit, not too large and not too small. All elements should be able to be seen in a great distance too. The average value for this is 4.02.