Factors Affecting Condominium Purchase Decision Behavior in Mueang Nakhon Ratchasima District

Abstract

The objectives of this study are 1) To study the condominium purchase decision behavior in Mueang Nakhon Ratchasima district. 2) To compare the condominium purchase decision behavior in Mueang Nakhon Ratchasima district classified by personal factors such as occupation, monthly income, number of family and hometown. The sample size is 336 consumers in Mueang Nakhon Ratchasima district. The Questionnaires were used to collect data. The statistics used in this study were percentage, arithmetic mean, standard deviation and use the One-Way ANOVA to test the hypothesis. The results showed that, the consumer purchasing behavior have the average living space of 37.32 square meters, the average budget was 1.69 million baht and use the average decision time was 16.4 weeks. Consumers with different occupation have different purchase decision behavior of living space and the budget at statistical significance level of 0.01. Consumers with different monthly income have different purchase decision behavior of living space, budget and decision time at statistical significance level of 0.01. Consumers have different number of family members have different purchase decision behavior of budget is statistically significant at the 0.01 level. Consumer with different hometown have different purchase decision behavior of budget at statistical significance level of 0.01.