Marketing Mix For Pick Up Tire Purchasing Of Consumer In Bangkok Metropolitan

Abstract

The objectives of this research were 1) to study the important level of marketing mix for purchasing of pick up tire of consumer in Bangkok. 2) to compare the marketing mix for purchasing of pick up tire of consumer in Bangkok by personal factors which were gender, age, education, occupation and average income. The data was collected from 394 respondents by using questionnaires which were collected by accidental sampling method. The data was analyzed by using percentage, arithmetic mean, standard deviation, t-test and One-way ANOVA. The results were as follow. 1) In overall, the marketing mix for purchasing of pick up tire, product, price, place and promotion were at high level. 2) Consumers who had different gender had different marketing mix for purchasing of pick up tire at statistical significance level of 0.01, consumers who had the other personal factors difference had no different marketing mix for purchasing of pick up tire.