The Development and Evaluation of Perception on Online Loan Education through Motion Graphics
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Abstract
This study aims to 1) develop a motion graphic to educate viewers about online loans, 2) evaluate the content accuracy and infographic quality, and 3) assess users' perceptions and satisfaction with the motion graphic. The tools used in the study include: 1) a motion graphic developed using Adobe After Effects and Adobe Photoshop with narration provided by the Luvvoice platform, 2) a content accuracy and quality evaluation form completed by three experts, and 3) a user perception and satisfaction survey on the motion graphic for online loan education, completed by 60 participants. The findings reveal that: 1) the developed motion graphic achieved the highest level of content accuracy and quality (x̅̅ = 4.87, S.D. = 0.19), reflecting the highest assessment ratings from experts; 2) user perception of the motion graphic reached 81.3%, indicating a high level of engagement and comprehension, and 3) the satisfaction rating for the motion graphic was also at the highest level (x̅̅ = 4.62, S.D. = 0.46), indicating that the material effectively conveys clear and relevant information, enabling recipients to understand the content and information about online loans accurately.
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References
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