Developing a Chatbot to Promote Tourism in the Artisan Community in Nakhon Pathom Province
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Abstract
The objectives of this research are to 1) develop an information system to promote tourism through the Chatbot application system in tourist attractions of the artisan community in Nakhon Pathom Province 2) study tourists' satisfaction with the Chatbot with Python language to promote tourism through the application system. LINE Chatbot in Nakhon Pathom Province The data was collected from a sample of 423 tourists and members of online social groups, which is a specific sample group. Statistics used in data analysis include frequency, percentage, mean, and standard deviation. The research results found that the study of tourist behavior in using chatbots in 4 areas: meeting needs, being able to work. according to function, ease of use, and efficiency It was found that tourists' satisfaction in using chatbots was at a high level, with an average of 4.20. The aspect that tourists are most satisfied with is the ease of use. has an average of 4.23 in terms of meeting the needs and system performance They have an average of 4.20 and the ability to work according to their duties. has an average of 4.18, respectively.
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